Friday, December 16, 2016

COMICS SALES: Dynamite Entertainment for November 2016


Pity poor Dynamite Entertainment. The company solicited 25 new regular comic books for sale in November 2016, but placed just four of them in Diamond’s Top 300. So, fully 84 percent of its titles sold fewer than 4,800 copies, each, to retailers. And keep in mind that most of the New Jersey-based publisher’s titles are based on properties from other media. So, it has licensing fees to pay on top the regular production costs. Now, I don’t know much, but unless Dynamite has some serious revenue streams outside of the regular comics books it distributes to North American comic book specialty shops via Diamond, the company is due for a serious restructuring.

Let’s take a look at its top titles for November:


185. JAMES BOND ($3.99)

11/2015: ( 69) James Bond #1 —  35,632
-----------------------------
12/2015: (128) James Bond #2 —  21,254 (-40.4%)
12/2015: (146) James Bond #3 —  17,730 (-16.6%)
01/2016: ---
02/2016: (132) James Bond #4 —  16,838 (-5.0%)
03/2016: (126) James Bond #5 —  15,667 (-7.0%)
04/2016: (137) James Bond #6 —  15,287 (-2.4%)
05/2016: ---
06/2016: (150) James Bond #7 —  14,046 (-8.1%)
07/2016: ---
08/2016: (171) James Bond #8 —  13,620 (-3.0%)
08/2016: (176) James Bond #9 —  12,917 (-5.2%)
09/2016: ---
10/2016: (181) James Bond #10 — 12,121 (-6.2%)
11/2016: (185) James Bond #11 — 11,340 (-6.4%)

Those are still pretty significant monthly drops, but the book is still above 11k, which by Dynamite standards is an absolute break-out success.


188. KISS ($3.99)

10/2016: ( 86) KISS #1 — 36,404
11/2016: (188) KISS #2 — 11,081 (-69.6%)

That’s about twice what you’d normally like to see for a second issue drop. I suspect most fans (or most retailers, at least) must see a comic book based on the venerable cosplay rock band as a novelty collectible, not as a potential sustained narrative.


207. JAMES BOND: HAMMERHEAD ($3.99)

10/2016: (168) James Bond hammerhead #1 (of 6) — 13,819
11/2016: (207) James Bond hammerhead #2 (of 6) —  9,164 (-33.7%)

A tickle high for a second issue drop, but not too much of an outlier in regards to standard attrition. We’ll see where it goes from here, but one assumes its trajectory should pretty closely mirror the main title, but as a mini its mileage may vary.


279. GRAND PASSION ($3.99)

11/2016: (279) Grand Passion #1 (of 5) — 5,336

Not great for a debut issue from a significant publisher, even if its one that only commands 0.5 percent of the market share. This will almost certainly be out of the Top 300 next issue. From there? Look out below!


And here are the regular comics titles solicited by Dynamite that missed the Top 300. Keep in mind, some of these may not have charted because they missed their release dates.

Army of Darkness/Xena: Forever and a Day #2 (of 6)
Battlestar Galactica Vol. 3 #4
Battlestar Galactica: Gods and Monsters #1
Betty Boop #2
Boo, the World’s Cutest Dog #3 (of 3)
Control #6 (of 6)
Evil Ernie: Godeater #4 (of 5)
Flash Gordon: King’s Cross #1 (of 5)
Garth Ennis’ Red Team: Double Tap, Center Mass #5 (of 9)
Great Divide #3 (of 6)
Grimm Vol. 2 #3
Homies #2
Intertwined #2 (of 6)
Lone Ranger/Green Hornet #5 (of 5)
Myopia Special #1
Pathfinder: Worldscape #2 (of 6)
Six-Million Dollar Man: Fall of Man #5 (of 5)
Smosh #6 (of 6)
Wolfcop #2

So, what are you thoughts on the fate of Dynamite? Shout 'em out in the comments section below!



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